Store SEO

Where To Find Your Store SEO Settings

You can find your Store SEO settings by going to the Store SEO tab under settings in your vendor dashboard. For a direct link, you can use this link here: https://mycommunitymade.com/dashboard/settings/seo/

Why Edit Your Store SEO Settings?

Filling out your Store SEO settings has quite a few benefits. For one, it will increase the likelihood that your store shows up in both Google Search and My Community Mades internal search. By using accurate and relevant keywords in your title and Meta Description, you increase the chances of your page being indexed by Google as a relevant search result for that keyword.

Another benefit from properly filling out your Store SEO settings is the increased control it provides you over your branding. For instance, whenever your store is shared to a social media site like Facebook, the default image that Facebook will use when creating the link is our default My Community Made share image shown below.

While we like this image, and it is relatively brand agnostic, you might want to show your own image instead when your store is shared. We’ll cover each field in detail below, including why you might want to edit each field as well.

Store SEO Options

SEO Title

The SEO Title field refers to what the name of the page should be displayed as when your store is shared to Facebook or Google. By default, this is set to the name of your store, and for most users this is exactly what you would want to set it as.

Adding a value other than your store name in this field does not change your store name however, it only changes what the title of the page’s metadata, which is what will be shown to users after sharing the page to Facebook or finding the page in a Google search.

Meta Description

The Meta Description, is the most important field in regards to your Store’s SEO performance. The meta description is the text that appears beneath your store’s name in search results via Google. Below is an example of My Community Made’s meta description. By default, your store’s meta description will be similar to ours, so it’s worth editing yours to fit your own keywords and to inform searchers that you are in fact selling what they are looking for.

It is important to keep the Meta Description under 156 characters, otherwise your description will be cut off by Google. Also be sure that your meta description is relevant, refrain from using messaging that could be considered ‘spammy’, instead stick to a brand relevant description of what you make/sell.

Meta Keywords

Meta Keywords appear in the HTML of the site and help search engines understand what your page is about. Like the description, you’ll want to include words that are relevant to your business.

For most users on our site, the best Meta Keywords would be the City/State you produce your products in (Massachusetts, California), the types of products you make (crochet, woodworking, signs) and a unique modifier that describes what might separate your products from others (recycled materials, personalized, one of a kind).

Be sure that your keywords are separated by a comma and are using the correct popular spelling of the word. You can use a tool like Google Trends to help you figure out what the most searched form of the keyword you’re using is.

Facebook Options

What If I Don’t Use Facebook?

Doesn’t matter.

Whether or not you use Facebook, these settings improve how your store page will appear when a user shares them to Facebook from our site. While you might not be sharing your store page yourself, we certainly could be at some point. It is always nice to have a custom Title, Description and Image for your Facebook shares so that you can spread your brand more easily. Otherwise, the default My Community Made options will be used instead!

Facebook Title

Similar to your SEO Store Title, the Facebook Title will show up as the title for the page. Because ‘sharability’ is more important on social media than keywords, you could consider choosing a title that is more descriptive of what makes your store unique.

For instance, if you’re the only seller of a certain product in your state, go ahead and set your Facebook Title to reference that. Your goal with the Facebook title is that it will be interesting to other users and that they will share your store to other users because of it.

Facebook Description

Similar to the Facebook Title, you don’t need to worry as much about using your keywords in this description, instead you want to describe your store and what makes you different, since this is the text that will appear to users when they share your store to their Facebook Page.

Facebook Image

This image should be at least 1080 pixels in width. The best aspect ratio for Facebook images is 1:1. This image will display whenever a link to your store is shared to Facebook so it’s best to pick something eye-catching and sharable.

Below is an example of what a Facebook Share Looks like. You can see the Facebook Image appears first, with the Facebook Title in bold, followed by the description in smaller text.

Twitter Options

Similar to the Facebook options, you’ll want to set up the Twitter Share options whether or not you yourself are a Twitter user.

Twitter Title

This is the title of the share card that is generated by Twitter whenever your store is shared to Twitter. Just like with Facebook, you’ll want to make sure it is something exciting, descriptive and sharable.

Twitter Description

The Twitter Description, like the Facebook Description, will appear in smaller text just below the Twitter Title. You’ll want to make sure your Twitter Description is short and sharable as well.

One thing you might want to consider when writing your Twitter Description is that you can include hashtags in your description. This can be useful if you regularly use the same hashtags in your twitter posts, as users could use the hashtag to find your other posts as well!

Twitter Image

Your Twitter Image should also use a 1:1 aspect ratio and should be around 1200px wide/tall.

Below is an example of how these pieces go together to make the final “twitter card” when your store is shared to Twitter. The Twitter Image appears first, with the link shown in light font just below the image. The Twitter Title appears in bold just below that, with the Twitter Description appearing in a light font just below that.